Massive Attack and Young Fathers – ‘VooDoo in my Blood’ (Ringan Ledwidge) Michael Kiwanuka – ‘Black Man in a White World’ (Hiro Murai) Films are treated like old records and sampled and layered as Soda Jerk make them their own. A 13 minute collage of collages, music and visual. The Avalanches albums have been more about the album than the singles for me and this video does The Avalanches experience justice.
The last time we saw a music video from The Avalanches was at the start of the millennium, for ‘Frontier Psychiatrists’, a genius video by Tom Kuntz that is still as fresh today as it was then. Soda Jerk vs The Avalanches – ‘The Was’ (Soda Jerk) (Keith Schofield is Keith Schofield in this video) Microwave noodles by yourself is a very real depiction of a music video directors diet. Stylo G x Jacob Plant – ‘Bike Engine’ (Keith Schofield) If you have the time and attention, don’t scrub through them and watch (fullscreen). When I look back at the music videos of 2016, I found it difficult to make an objective top 5, 3, or 1 that stood out….so here’s my list of music videos that I thought nudged the format somewhere new, captured my interest, has feels, or had me coming back for multiple viewings.
Joel Kefali is the director of music videos for Lorde, Katy Perry and Leisure. The directors of videos for Lorde, Shihad, Ladi 6, Lawrence Arabia and more choose their favourite music vids of 2016.
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